Sedona SEO

SEO stands for Search Engine Optimization. It is a process used to improve your website’s search engine rankings, in the organic section of search engine’s result pages (SERPs), for as many relevant phrases as possible.

It’s not just about the regular Google listings either; SEO also powers: Google local results, Google answers, Google images, Google news, and voice-assistants.

Why optimize for search?

51% of all website traffic is driven by SEO.
40% of all online revenue is driven by SEO.

This means SEO is the most powerful channel on the internet for driving customer acquisition, sales, and brand awareness.

But to succeed at SEO, you need the right strategy in place to target the right customers.

Creating your SEO Strategy

Crafting the right SEO plan is critical for any website. We’ll build an effective strategy that fits your budget and targets your ideal customers in Google search.

We’ll start by finding appropriate keywords with the right level of volume and achievability. After that, we’ll review your website to ensure you have an optimal landing page structure.

We will also review your top competitors to see what keywords they rank for (and build these phrases into your SEO where relevant), plus identify the best ongoing link-building opportunities.

By customizing your strategy, we will be able to identify, recommend, and prioritize your SEO tasks.

How long does SEO take?

Choosing the right SEO package is key to the overall success and speed of your website’s organic search results.

SEO takes time. You need to ‘prove’ to Google that you deserve a spot on the first page for your target keywords. And, you do this by making consistent SEO improvements month after month, year after year, until you are totally satisfied with the results.

Each SEO package we offer differs in terms of the hours we spend on your campaign and the activities we can complete within each month.

Requirements

Your site needs to grow.

Google loves active, growing sites. Blogs are a great way to target new keywords. So, we recommend having a blog on your WordPress website as part of your monthly SEO strategy.

Your website must be in good shape.

SEO is a great way to get traffic for most businesses. However, if your site is poorly designed, has lots of typos and broken links, and generally does not convert well, then all the traffic in the world won’t work if your visitors get to your website and then just leave.

Consider redesigning your website before starting an SEO program.

We will need access.

We will need login details for many of your accounts, including your website, Google properties, and others.

We will need you.

We will need to speak with you about your business, clients, goals, and more. You’ll need to proofread copy and approve changes to your existing website. You may have to edit copy to make it perfect. Good SEO is a team effort. How the team operates affects the quality and quantity of work performed every month.

Other agencies put your SEO work on auto-pilot, where speed and profit prevail. They don’t care about nuance, and there is no one to talk to who really knows your business, your customers, your unique situation, skills, and goals. 

You can count on us to implement your SEO Plan with thoughtfulness, integrity, quality, and attention to detail.