Content Creation – Why You Should Be Growing Your Website

Content Creation – WHY DO IT

Back in the day…

Businesses used to be able to publish a handful of web pages with lots of keywords and enjoy a steady stream of traffic to their site. Employing tricks to game the system worked… for a while. It is not like that anymore. Search engines are smarter and more competitive than ever, and business owners have more sophisticated Internet Marketing knowledge. These days, one of the BEST things business owners can do to get traffic to their website is to provide high-quality, valuable, relevant, unique, helpful content humans want, on a consistent basis.

Why? Three reasons:

1. Freshness: Google loves active websites. When a person types a keyword phrase into a search bar, Google has to decide how to rank relevant websites in the SERPS (Search Engine Results Pages). One of the many, many calculations (algorithms) is whether or not the website is stagnant or active. Keeping your content up-to-date and consistently growing will help your website rank higher in the search engines.
2. Quantity: Adding quality content regularly to your website/blog opens up ever-growing opportunities for SEO traffic from search engines and social media sites. Well-written blog posts, articles, and information pages that have a decent word count can rank for dozens and dozens of keyword phrases.
3. Size: The size of your website can matter. Analyzing your competitive marketplace will let you know what it’s going to take to achieve first-page rankings in the search engines for desired keyword phrases and how much content you might need to produce.

Blogging

Adding a blog to your WordPress website is the easiest way to keep your Content Creation efforts organized. Blogs are scalable and flexible and offer several ways your visitor can search for desired information through Categories, Sub-categories, Tags, and Search.

Blogging and SEO

Content Creation through blogging is an essential SEO tool. SEO (Search Engine Optimization) is an ongoing on-site and off-site process used to achieve higher rankings in search engines.

READ: All About Content Creation

Not every business needs Content Creation and ongoing SEO. If you think your ideal clients are not looking for you or what you offer in the search engines, or you have different marketing strategies in place to grow your business, that is valid. However, if you are not sure, please give us a call to discuss your business and website goals. We will let you know if you are a good candidate for our Content Creation and SEO services.